Asset World Corporation Public Company Limited (AWC), a Thai real estate developer focused on comprehensive lifestyle solutions, has partnered with Meliá Hotels International, the largest hotel chain from Spain, to launch the "INNSiDE by Meliá Bangkok Sukhumvit," the first of its kind in Thailand. This initiative promotes sustainable tourism by providing modern lifestyle experiences tailored to the needs of new-age travelers. The collaboration between the two organizations will enhance the diversity of AWC's hotel clientele and strengthen its portfolio of strategically located hotels in line with AWC's growth strategy. The hotel's design is inspired by Bangkok's unique cultural landmarks, seamlessly blending artistic social spaces. The INNSiDE by Meliá Bangkok Sukhumvit not only adds vibrancy to the Sukhumvit area but also contributes to positioning Thailand as a sustainable destination that offers lively experiences for modern travelers.

Naowalapa Traisorat, CEO and Managing Director of Asset World Corporation Public Company Limited (AWC), stated, "AWC is delighted and excited to open the 'INNSiDE by Meliá Bangkok Sukhumvit' as the first in Thailand, continuing our long-term global partnership with Meliá Hotels International, one of the largest hotel brands in Europe. This collaboration will strengthen AWC's hotel portfolio, making it more diverse and accessible, as the INNSiDE by Meliá brand represents unique urban hotels that emphasize simplicity while showcasing art and charm. With complete amenities, it aims to create enjoyable experiences for new-age travelers. The opening of INNSiDE by Meliá Bangkok Sukhumvit aligns with AWC's growth strategy, focusing on quality locations like Sukhumvit and providing vibrant experiences that enhance the potential for sustainable tourism in the country."

Mr. Gabriel Escarrer, Executive Chairman and CEO of Meliá Hotels International, expressed, "We are very pleased to collaborate with AWC to launch the INNSiDE by Meliá brand in Thailand for the first time. We believe that this partnership will help promote Thailand as a unique sustainable tourism destination. AWC shares our vision of developing quality hotel and service businesses that align with sustainable development. This hotel is the third under the Meliá brand developed by AWC, following Meliá Koh Samui and Meliá Chiang Mai, and we are confident that INNSiDE by Meliá Bangkok Sukhumvit will also be well-received."

INNSiDE by Meliá Bangkok Sukhumvit features a total of 208 rooms, catering to the needs of new-age travelers and business professionals seeking new experiences (Stay Curious). The hotel is equipped with comprehensive amenities, emphasizing sustainability, art, and charm, along with modernity. The design of INNSiDE by Meliá Bangkok Sukhumvit is inspired by significant landmarks in Bangkok, combining modern design to attract new-age travelers while providing a lively and enjoyable stay that captivates the charm of Thailand's capital. Additionally, the hotel features a unique design that connects the Sky Lobby and the upper-level bar seamlessly, reflecting a well-thought-out space layout, with each floor showcasing its own distinct character, such as The Open Living Lobby, decorated with patterns inspired by Wat Phra Kaew and Wat Arun, which are architectural gems with a long history. The Big Idea Space meeting room draws design inspiration from the guardian giants at the entrance of Wat Pho, reflecting grandeur and timeless beauty, while guests can also enjoy panoramic views of Bangkok.

The hotel also stands out with its stylish dining options that cater to the new generation, such as The Kites Eatery, an international restaurant offering both Asian and authentic Spanish cuisine served all day, decorated with patterns inspired by the vast area of Sanam Luang filled with kites soaring in the sky above the city. The LUZ Bangkok Tapas Bar serves tapas-style dishes from various regions of Spain, designed with elements inspired by the Rama 8 Bridge and the shimmering reflections of the Chao Phraya River at dusk, presenting views across Bangkok. The Giant Swing Pool Bar, located on the rooftop by the hotel pool, features modern and eye-catching design with a highlight being the transparent glass floor of the pool. Moreover, the rooftop area is designed to evoke a beachside relaxation feel, allowing guests to practice yoga against the backdrop of Bangkok's skyline.

Furthermore, INNSiDE by Meliá Bangkok Sukhumvit adheres to AWC's sustainability development framework, with the hotel building certified under the EDGE standard, reducing energy and water usage by 20%. Each room is equipped with paper-based amenities, eliminating single-use plastics, and prioritizing organic and environmentally friendly bathroom supplies, along with smart water-saving devices. The hotel also organizes various cultural activities for guests to immerse themselves in local Thai traditions, complete with travel guides, showcases of local artists' artwork, and creatively designed staff uniforms that contribute to a comprehensive artistic experience.

"AWC is committed to supporting sustainable tourism and promoting the growth of the national economy. We are dedicated to developing unique quality projects that reflect the culture and charm of Bangkok to attract visitors from around the world. Through collaboration with like-minded partners like Meliá Hotels International, we aim to create long-term sustainable value for all stakeholders while supporting the Thai tourism industry in line with our corporate mission to 'Create a Better Future,'" Naowalapa concluded.

The INNSiDE by Meliá Bangkok Sukhumvit is located in the promising On Nut area on Sukhumvit Road, a new business hub outside of Sukhumvit, with convenient transportation and proximity to the BTS Skytrain, surrounded by numerous amenities such as Lotus Sukhumvit 50, Habito Mall, and Bangkok Planetarium. It is also near famous shopping areas and nightlife attractions in Thonglor and Ekkamai.

For more information about INNSiDE by Meliá Bangkok Sukhumvit, please visit https://www.melia.com/en/hotels/thailand/bangkok/innside-bangkok-sukhumvit.